Getting this ONE factor right will determine if your brand is successful or not in 2017

What You NEED in 2017.

What’s going on hustlers !

Are you ready for the single factor that will determine your success in 2017 ?

Whether you do this correctly or not will determine if you are able to cut through the noise and scale a compelling brand.

My name is Rob Fajardo and I’m the founder of Leave Normal Behind, a global brand that inspires others to become the best version of themselves and create things that matter.

We host events range from masterminds and wellness retreats to charity events and music festivals.

I have a background in startups, mobile app installs, branding, and content creation.

I help purpose-driven people build and scale their business or brand.

Today I want to share with you, in what is my opinion, the single most important piece needed when creating a successful and compelling brand.

Let’s get right into it.

First … We Start With Why.

Simon Sinek is famous for his book Start With Why and the inspiring Tedx talk where he stresses the importance of starting with the “Why” factor in your life and business as opposed to focusing on the “what” and “how” elements.

When you do this you attract people that do what you do, say what you say, and believe what you believe because they resonate with the same value system.

This makes life so easy because then the “what” and the “how”  fall into place in the good times and bad times.

Most companies tell you what they do and how they do it which is cool and all but unfortunately they neglect to tell you why they do the things that they do.

This is AWFUL!!!

We live in the connection economy – a relationship economy dominated by social media where the world is at our fingertips.

People want to feel like they KNOW the person on the other side of the screen and the ONLY way to do this is by being your most authentic, transparent, and vulnerable self .. Which is super easy when you are doing what you LOVE and are driven by your WHY !

Hey .. Here’s a question you can ask yourself that may help you find your WHY.

Socrates says it best, “Ask big questions .. Get big answers”.

If we become masters at asking ourselves big and insightful questions then we give ourselves the framework to use as a tool for self-selection.

Big questions are the catalysts the spurn innovation.

The bigger the question you ask, the bigger the answer you will receive. 

In this case, an awesome question to start with to find your WHY is,

“ If money were no object … What would you do everyday that would make you happy, satisfied, and fulfilled?”

Think about this and answer it now.

Take the time to ponder, write it down, and then let’s continue reading..

It’s worth it to do this exercise especially if you are still searching for your WHY factor.

Cool .. Now once you’ve answered, the immediate next question is,

“How can I take what I would do everyday if money did not exist .. And use it to provide value for other people in order to create money?”


There is nothing better than being paid to be your true authentic self.

If we can move forward with reckless abandonment towards our goals and dreams than nothing can stop us.

This community is full of hustlers so I know you are someone destined for greatness.

This process requires a deep inner confidence that is created when we can follow through with these 3 things:

              1. The knowledge of our  inner genius
2. The courage to dare
3. The faith to do

It is this simple process that moves people, places, and things to align with our vision.

Action is the differentiator in achievement.

If you take action through courage and faith then you allow your inner genius, your higher power, to shine through unencumbered.

Once you allow yourself to reach this flow state you are literally unstoppable.

From the best-selling book Bold by Peter Diamandis and Steven Kotler we learn that it has been proven that CEOs who maintain flow state for the optimal 1:30 hour period are 20x more productive than when they are distracted and out of flow state.

Reaching this flow state is the ideal we strive for and it is possible and attainable.

In my opinion the only way it is fully attainable is if you are aligned with your passion and purpose personally and your brand is a reflection of this alignment.

We must first be comfortable with all the things we want and the responsibility that will come with it.

You cannot attract into your life anything that you are not ready for.

Shawn Achor, leading happiness psychologist and author of The Happiness Advantage identifies three predictors of success:

                1. Belief that your behavior matters
2. Support Network – Network believes they are valuable.
3. Use Stress as Challenge not Threat

Furthermore his research has found that if people view job as:

                 1. Job – they will just do it. Bare Minimum
2. Career – do long time. Want to be above average
3. Calling – work is self-expression. Full alignment.

Hustlers … take a hard look at yourself and re-evaluate your business, brand, and your personal life as you gear up for the amazing opportunities that 2017 has to offer.

Alignment is KEY and starting with your WHY is your biggest differentiating factor.

Take it easy my friends.

If you’re a game changer then connect with me on Facebook on my personal page Rob Fajardo.

Peace out !

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